Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Goodreads helps you keep track of books you want to read. People drank le trou Normanda glass of Calvados that allowed them to make room for more food. Anyone with substantial exposure to various cultures and an cukture mind will be impressed by their sometimes very surprising diversity, and will probably want to learn more eapaille their similarities rrapaille differences rooted in both human nature and the contingencies of place and history.

These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. Rapaille, I might have a client for you,” he said. Therefore, the Codes — the meaning we give to the Jeep at an unconscious level — are different as well. In most cases, though, the journey led nowhere. Rapaille’s work has since revolved around the way psychological imprints and the reptilian brain inform consumer decisions as people develop these associations on a cultural scale.

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Granted, the author has some cove ideas, but very little of what he claims has been supported empirically. That may be slow, but hardly “glacial”. Jan 29, Gayle rated it it was amazing. Kindle Edition Verified Purchase.


The higher functioning decision-making part of our brain doesn’t guide us; our reptilian brain does.

The Culture Code

Interesting idea propelling the book very well. Beyond the question of validity is the issue of value: Rapaille ties this in to Levi-Staussian structuralism, but one could more generally look at it in terms of social and semantic structure broadly. Customers who viewed this item also viewed. The notion of distilling these observations down to a single code word seems a bit contrived.

What I encountered was remarkable.

A lot of interesting, productive ideas come out of the cultural codes revealed in this book, including insight on Presidential elections, which might go a long way toward explaining, and perhaps predict an improbable result to the current,election. The answers are in the codes.

Every chapter, every code, every connection he rapaolle was an absolute stroke of genius. Why do we reject the notion of perfection? I think Rapaille frequently oversimplifies. While it is true that most of what is written here can be dismissed as one man’s opinion, it will certainly get you thinking and more observant of cultural traits. Interesting how different cultures have meaning and understanding to different things.

As I understand cultures, ethos on a deeper way. To ask other readers questions about The Culture Codeplease sign up. Videos About This Book. Beyond these widely recognized generalities, Rapaille presents a eapaille of more specific cultural traits, often linked with consumer products, and that’s where his conclusions are more surprising and controversial.

In line with this model, Rapaille offers a few principles of research. Americans on the other hand, are not allowed to drink until age codde, and therefore the ass This is one of the more fascinating books I’ve read in quite a while.

I cukture a psychoanalyst in Paris at the time, and my clinical work brought me to the research of the great scientist Henri Laborit, who drew a clear connection between learning and emotion, showing that without the latter the former was impossible. This is by far one of the most fascinating books I’ve read in quite a while, started out strong made me go WOW while I was reading the introduction.


Mar 28, Karen rated it it was amazing Shelves: Why are people around the world so very different? And it is interesting to read.

The Culture Code by Clotaire Rapaille | : Books

Chapter Twelve is a conclusion and summary. Jan 09, sampath krishna rated it it was ok. In fact, the first time I went to a wedding in America, I was taken aback by culthre sedate it was in comparison. Sep 14, Matty rated it it was amazing. Buy the selected items together This item: Luxury interiors weren’t part rapai,le the code.

What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly.

Clotaire Rapaille, The Culture Code | Business English

Cide I accept that emotion offers the intensity with which a lesson is incorporated, the power of the memory, if you will, I don’t think emotion is necessary to learning generally. I really found this extremely interesting and very thought provoking!

See all reviews. After one particular lecture at Geneva University, the father of a student approached me. This is a super cool book!!

Having spent some time in Japan previously, I knew that tea meant a great deal to this culture, but I had no sense of what emotions they attached to coffee. We are experiencing technical difficulties. Clotaire Rapaille, originally a Frenchman, glorifies America to no end and bashes Europe read France again.