Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view. Full title is sort of arrogant, and author’s writing comes off as if he’s is a genius. The higher functioning decision-making part of our brain doesn’t guide us; our reptilian brain does. I went off in search of the codes hidden within the unconscious of every culture.

Dec 03, Saellys rated it liked it Shelves: I want to own this one just to remember the codes – or maybe I’ll just write them all down before I take it back to the l This is a super cool book!!

People drank le trou Normanda glass of Calvados that allowed them to make room for more food. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies. The answers are in the codes. Mar 28, Karen rated it it was amazing Shelves: For the rest of rqpaille lives, they codr of alcohol as dangerous, risky, and forbidden. For example, French people form an early Association with alcohol which links drinking with a social family atmosphere, because French children are often given a small amount of wine to drink by their parents at an early age.


Food was always available.

Business English

Interesting how different cultures have meaning and understanding to different things. Learn more about Amazon Prime. Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, where he was born. Now, obviously, these aren’t universal values held across all Americans, but it’s cultural context by which you can get a better understanding of our country ’tis of thee and its inhabitants.

Not perfect, but still deserve 5 stars as a reward.

Clotaire Rapaille, The Culture Code | Business English

One, a researcher cannot accept what people say about the motivations of their own behavior because their explanations will be at the conscious level, while their true motives are, or tend to be, at the “reptilian” level.

I liked the “3rd hour focus group stories for getting at the deep emotional impact of events. For example, he boldly states “Americans work longer hours than the people of any other culture” There’s no indication any of his “findings” would be verified by a repeated study. Rapaille argues each product makes a unique imprint on members of any given culture. Share your thoughts with other customers. One of my most memorable personal imprints came when I was a young boy.

Your work on imprints might be very helpful to us. He got my attention in chapter 3 when he mentioned the code for beauty and fat. They seem a little off the wall when they’re first revealed, but the author makes a fairly convincing argument for them in most cases. The core idea is only slightly less obvious: Clotaire Rapaille Limited preview – Having spent some time in Japan previously, I knew cuulture tea meant a great deal to this culture, but I had no sense of what emotions they attached to coffee.


The Culture Code

His groundbreaking revelations shed light not just on business but on the way every culturr being acts and lives around the world. They needed to create an imprint for coffee for the Japanese.

His methodology is a combination of three-hour focus groups, elements of psychoanalysis, and elements of general cultural anthropology, and it’s backed by good academic credentials and the intuition and methodological refinement which come from many years of applying this approach to projects for large organizations. I have recently read a couple of books that attempt to explain cod phenomenon rapaillf looking through the lens of the culture of its people.

Want to Read saving…. If you care about why Americans do what they do, this is a must read.

My dude Rapaille rolls out the premise that we have strong associations that we build in childhood what a novel conceptand these help us decide what things we’ll buy. Usually books that cost next to nothing are worth next to nothing.